Head of Paid Social, Insurance
New
J
JobgetherInsurance Marketing
Based in IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- ComplianceLead GenerationBudget managementLookerData analytics
Requirements
- 4+ years of hands-on paid social buying experience in performance or affiliate marketing.
- Direct responsibility for profitability or contribution margin.
- Proven experience managing at least $250,000 in monthly paid social spend.
- Deep expertise with Meta Ads campaign structure, bidding, and testing.
- Significant TikTok advertising experience at scale.
- Experience working in a compliance-heavy or regulated industry.
- Strong knowledge of tracking and attribution, including pixel and server-side events.
- Demonstrated ability to connect paid media activity to P&L outcomes.
- Analytical and decision-making skills for performance diagnostics.
- Effective cross-functional communication skills.
Responsibilities
- Own the end-to-end paid social strategy and execution for the insurance vertical across Meta and TikTok.
- Manage budget and bid strategies to maximize profitable growth.
- Develop and lead a high-velocity creative testing roadmap.
- Monitor performance closely and take decisive corrective action.
- Scale monthly paid social investment substantially while maintaining target margins.
- Build a documented, repeatable paid social playbook.
- Establish strong working relationships with Meta and TikTok representatives.
- Partner with product, compliance, and business leadership on acquisition strategy.
- Navigate advertising and regulatory constraints proactively.
- Validate performance and identify data-quality issues using tracking and attribution data.
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