Senior Product Marketing Manager | Database Optimization
New
C
Cast AICloud Infrastructure
European UnionFull-TimeSenior
SalaryCompetitive salary (depending on the level of experience).
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Job Details
- Languages
- Fluent English, written and spoken.
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of product marketing experience in a technical B2B category.
- Experience building an ICP and messaging architecture from scratch for an unvalidated buying motion.
- Ability to build credibility with both technical practitioners and executive buyers.
- Proven track record of running customer interviews and extracting patterns for positioning.
- Excellent writing skills evidenced by positioning, launch content, or sales narratives.
- Experience designing and iterating on GTM experiments based on data results.
- Basic data literacy for defining success criteria and analyzing funnel or adoption metrics.
- Experience with win/loss research and supporting competitive deals.
- Fluent in written and spoken English.
Responsibilities
- Run deep, direct customer research to define and validate DBO's ICP.
- Own positioning and messaging, including connecting DBO's story to Cast AI's broader platform.
- Define commercial hypotheses, audience segmentation, and experiment design for GTM tests.
- Translate technical database differentiation into a compelling value story for technical buyers.
- Manage feature launches end to end, from initial positioning through general availability.
- Build and iterate on sales enablement assets, battlecards, and demo narratives.
- Maintain feedback loops from market signals back into the product roadmap.
- Monitor the competitive landscape to inform product and leadership strategy.
- Partner directly with Engineering to ensure technical messaging remains accurate.
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