B2C Lifecycle Marketing Manager
T
TalentCrossRestaurant Technology
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, VenezuelaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years
- Required Skills
- SQLHTMLCRM
Requirements
- 2–4 years of hands-on lifecycle or email marketing experience.
- Daily-use proficiency with ESPs such as SendGrid, Klaviyo, Iterable, or Braze.
- Strong grasp of segmentation, A/B testing, and performance reporting.
- Ability to write compelling email copy.
- Experience interpreting funnel metrics.
- Comfort building audience lists from behavioral and transactional data.
- Basic HTML and light SQL/data query capabilities are a plus.
- Experience in foodtech, e-commerce, or marketplace environments is a plus.
Responsibilities
- Translate behavioral, transactional, and market-level data into dynamic audience lists.
- Build event-triggered segments using tools like Segment, Databricks, or SendGrid Automations.
- Lead end-to-end campaign development from strategy and copywriting to testing and deployment.
- Manage manual sends and automated workflows within the ESP.
- Create triggered flows for onboarding, winbacks, inactivity, seasonal events, and new launches.
- Test subject lines, content, timing, and formats to improve performance.
- Monitor key metrics such as open rate, CTR, conversion, and revenue per send.
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