Senior Data Analyst (Martech)
New
J
JobgetherFinancial Services
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLGCPJavascriptFirebase
Requirements
- Proven experience with digital tagging and measurement across web and mobile platforms.
- Strong knowledge of tag management systems including Google Tag Manager (GTM) and server-side GTM.
- Experience with digital analytics platforms such as GA4, Amplitude, and Looker Studio.
- Professional experience working with Google Cloud Platform (GCP).
- Strong data manipulation and scripting skills using JavaScript, Python, and SQL.
- Solid understanding of MarTech and AdTech concepts.
- Experience with mobile application analytics tools such as Firebase and AppsFlyer.
- Knowledge of data management, data quality, and governance best practices.
- Experience working with Agile methodologies (Scrum/Kanban).
- Strong analytical and problem-solving skills with a focus on data integrity.
- Ability to translate business requirements into technical measurement solutions.
Responsibilities
- Design digital information structures and data models for consistent collection across web, mobile, and media.
- Architect and implement MarTech solutions for measuring digital behavior and media data.
- Manage and validate digital data, ensuring consistency and integrity across all sources.
- Implement MarTech tags and tracking configurations to capture customer journeys.
- Monitor data quality, proactively resolving tracking inconsistencies.
- Analyze behavioral data and provide recommendations to improve conversion rates (CRO).
- Configure and support A/B tests to enable data-driven decision-making.
- Provide technical consulting to stakeholders regarding measurement feasibility and best practices.
- Collaborate with data engineering to build analytical data layers.
- Contribute to data governance initiatives within an Agile environment.
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