LinkedIn Copywriter

New
C
CrewBloomMarketing & Creative
Philippines. South AfricaFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
English
Experience
2+ years

Requirements

  • 2+ years of experience in content creation, content marketing, social media, or a similar role.
  • Proven experience creating content specifically for LinkedIn.
  • Strong understanding of LinkedIn's audience, content formats, and engagement patterns.
  • Excellent English writing and communication skills.
  • Strong copywriting and storytelling skills.
  • Ability to create attention-grabbing hooks and concise, easy-to-read content.
  • Strong understanding of professional and B2B audiences.
  • Experience using content analytics to improve performance.
  • Highly creative, proactive, and comfortable generating ideas independently.
  • Strong research skills and attention to detail.
  • Ability to manage multiple content pieces and meet publishing deadlines.

Responsibilities

  • Develop and execute a LinkedIn content strategy aligned with business and brand goals.
  • Research industry trends, audience interests, and relevant topics to identify content opportunities.
  • Create engaging LinkedIn posts, including thought leadership, educational content, storytelling, and industry insights.
  • Develop strong hooks, headlines, and post structures designed to increase engagement and reach.
  • Repurpose existing content, company insights, and interviews into LinkedIn-ready content.
  • Maintain a consistent content calendar and publishing schedule.
  • Collaborate with internal stakeholders to gather ideas, insights, and subject-matter expertise.
  • Monitor LinkedIn content performance and analyze metrics such as impressions, engagement, follower growth, and conversions.
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