B2B Copywriter
New
C
ClearlinkDigital Content Marketing
This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years of experience writing for B2B audiences, specifically targeting SMBs.
- Required Skills
- Google AnalyticsSEOMicrosoft OfficeGoogle Workspace
Requirements
- 2+ years of experience writing for B2B audiences, specifically targeting SMBs.
- Strong portfolio showcasing B2B-focused content (product reviews, comparison guides, blog posts).
- Proficiency in on-page SEO principles, keyword integration, and writing for search intent.
- Ability to research complex business financial and technology topics and translate jargon.
- Proficiency in productivity tools (Google Suite, Microsoft Office).
- Strong editing and proofreading skills with high attention to detail.
- Results-oriented mindset with a track record of driving measurable business results.
- Demonstrated general literacy in SMB financial services.
- Preferred: Experience writing about business financial services.
- Preferred: Familiarity with financial compliance and regulatory writing.
- Preferred: Experience using CMS platforms (WordPress, Contentful).
- Preferred: Experience using analytics (Google Analytics, GA4) and SEO tools (Ahrefs, SEMrush).
Responsibilities
- Research and write content about SMB finance and tech products including loans, banking, accounting, POS, and business credit cards.
- Simplify complex business finance concepts into accessible, authoritative resource content for small business owners.
- Develop conversion-focused copy such as CTAs, product reviews, comparison tables, cost calculators, and landing pages.
- Partner with Content Marketing Managers and SEO Specialists to align content with search strategies and audience needs.
- Maintain the approachable, authoritative brand voice of Business.org across all produced content.
- Analyze content performance using Google Analytics to inform strategy and maximize engagement and conversion rates.
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