Wealth & Lending Marketing Specialist
New
B
Blue Cube ServicesFintech / Financial Services
Remote, PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–7 years
- Required Skills
- CRMData analytics
Requirements
- 5–7 years of marketing experience, ideally owning consumer financial products end-to-end.
- Proven track record of growing products against commercial KPIs such as AUM, deposits, and loan originations.
- Strong written English with the ability to communicate sensitive financial concepts.
- Experience working with compliance and legal teams on regulated financial marketing.
- Strong strategic instincts with a hands-on approach to execution.
- Comfort using data to define funnels, set KPIs, and drive decision-making.
- Self-starter mindset with the ability to prioritize and operate autonomously.
Responsibilities
- Own the marketing strategy and roadmap for consumer VIP wealth management and lending programs.
- Define product positioning, messaging, and value propositions for diverse financial audiences.
- Execute acquisition campaigns across paid, owned, and earned channels to drive AUM and loan growth.
- Design and manage lifecycle programs using email, push, and CRM to drive customer retention and cross-selling.
- Translate complex financial mechanics into clear, trustworthy copy and marketing assets.
- Collaborate with product, legal, and compliance teams to ensure accurate and compliant marketing initiatives.
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