- Own the marketing strategy and roadmap for consumer VIP wealth management and lending programs.
- Define product positioning, messaging, and value propositions for diverse financial audiences.
- Execute acquisition campaigns across paid, owned, and earned channels to drive AUM and loan growth.
- Design and manage lifecycle programs using email, push, and CRM to drive customer retention and cross-selling.
- Translate complex financial mechanics into clear, trustworthy copy and marketing assets.
- Collaborate with product, legal, and compliance teams to ensure accurate and compliant marketing initiatives.
CRMData analytics