Digital Marketing Specialist
New
D
DTC CanadaRestaurant Industry
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- French
- Experience
- 2+ years
- Required Skills
- Content creationSEODigital Marketing
Requirements
- Post-secondary degree or diploma in Digital Marketing, Marketing, Business, or Communications.
- 2+ years of professional experience in digital strategy, management, or consulting.
- Deep understanding of digital and social media landscapes.
- Demonstrated knowledge of SEO best practices and technical SEO strategies.
- Proven experience managing enterprise social media tools and tracking digital marketing metrics.
- Working knowledge of creative software for visual design.
- Strong written and verbal communication skills.
- Detail-oriented with the ability to manage multiple projects under pressure.
- Ability to work collaboratively in a hands-on team environment.
- Photography, videography, and editing skills are considered an asset.
Responsibilities
- Perform website content updates and write news and blog posts to drive traffic and engagement.
- Conduct keyword, industry, and competitive research to inform content marketing strategy.
- Produce creative visual assets including photography, video, and infographics.
- Lead SEO activities including on-page/off-page optimization, technical SEO, and link building.
- Build, optimize, and analyze PPC campaigns to report on digital activity performance.
- Oversee the email marketing lifecycle, including strategy, A/B testing, and database growth.
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