Business Operations Analyst - Digital Marketing
New
D
DTC CanadaDigital Transformation, Software Implementation
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 3+ years of experience
- Required Skills
- HTMLCSSGoogle AnalyticsSEOLead GenerationDigital MarketingWordPressSEMrush
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3+ years of experience in digital marketing, with a focus on SEO, SEM, lead generation, and campaign management.
- Proven experience in analyzing marketing data and turning insights into actionable strategies.
- Expertise in Google Analytics, Google Ads, SEMrush, or similar marketing analytics tools.
- Strong understanding of HTML and CSS.
- Experience with content management systems (CMS) like WordPress.
- Proficiency in managing multi-platform digital marketing campaigns.
- Strong written and verbal communication skills for stakeholder presentations.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Responsibilities
- Analyze, plan, and implement lead generation strategies to attract high-quality leads and drive conversions.
- Collaborate with the marketing team to design and optimize SEO and SEM campaigns to increase visibility and ROI.
- Oversee company website maintenance, enforcing SEO best practices and content optimization.
- Plan, execute, and monitor multi-channel digital marketing campaigns across Google Ads, Facebook, and LinkedIn.
- Develop and track KPIs to measure campaign effectiveness and make data-driven adjustments.
- Provide subject matter expertise in SEM, SEO, and campaign management for client projects.
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