Paid Media Manager, International
New
G
GrünsDTC Nutrition
While this role is part of our global remote HQ, we feel a candidate based in or around Europe will be most successful in this role., Comfortable working in a way that allows for some overlap in working hours with team members across multiple countries and time zones.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of experience in performance or growth marketing with direct, hands-on paid media ownership.
- Demonstrated experience launching and scaling Meta and Google campaigns in at least two international markets.
- Proven track record of scaling paid media spend into the millions annually while maintaining strict CAC and contribution margin targets.
- Advanced command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing.
- Professional background in high-growth DTC, subscription, or eCommerce businesses.
- Experience building and executing campaigns in-house, rather than in an agency capacity.
- Strong analytical skills with the ability to make decisions using imperfect data.
- Ability to work effectively in a remote, high-trust, and asynchronous-first environment.
- Comfortable collaborating across multiple time zones with overlap as needed.
Responsibilities
- Launch and scale Meta and Google campaigns across priority international markets (UK, Canada, ANZ, and key EU markets).
- Own end-to-end measurement, including CAPI, GA4, GDPR-compliant tracking, and lift testing.
- Manage and scale annual paid media spend into the millions while optimizing CAC, LTV/CAC, and contribution margin.
- Develop a repeatable testing engine covering creative, audience, offers, and localized landing pages.
- Collaborate with internal creative, product, and lifecycle teams to ensure sharp market execution.
- Establish the foundation for a specialist team, including hiring plans, workflows, and vendor models.
- Drive the quarterly international growth roadmap with recommendations for new markets and channels.
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