Social Media Lead
New
C
CXMFintech/Financial Services
Cyprus. Malta. Poland. Georgia. Romania. Malaysia, European time zonesFull-TimeLead
SalaryCompetitive base salary plus a performance-based bonus linked to social KPIs and campaign results.
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Job Details
- Required Skills
- Data AnalysisBudget management
Requirements
- Proven experience managing social media for a global or multi-market brand.
- Strong hands-on experience with paid social, particularly Meta Ads.
- Strong understanding of organic social, content strategy, and community management.
- Demonstrable ability to analyze social performance and optimize based on data.
- Experience managing budgets, campaigns, audiences, and creative testing.
- Strong brand, content, and copy judgement.
- Excellent stakeholder and cross-functional communication skills.
- Comfortable working independently in a fully remote environment.
- Experience working in regulated industries (fintech, crypto, or financial services) is advantageous.
- Experience managing or mentoring social media teams is a plus.
Responsibilities
- Develop and execute a global social media strategy aligned with marketing objectives.
- Consolidate regional social media pages into a single global entity.
- Plan, launch, and optimize paid social campaigns with a focus on Meta Ads.
- Manage content calendars and maintain consistent brand identity and messaging.
- Analyze organic and paid performance to produce regular reports and actionable insights.
- Coordinate community engagement, including sentiment monitoring and issue escalation.
- Collaborate with design, content, and regional marketing teams to support product launches and campaigns.
- Establish standards, processes, and best practices for the social media function.
- Provide direction and support to local social media managers.
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