Digital Marketing/Communications Specialist I
New
J
JobgetherDigital Marketing
Based in the United StatesFull-TimeEntry
SalaryBase salary range of $50,400–$75,600
Apply NowOpens the employer's application page
Job Details
- Experience
- Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of relevant experience without a degree; 1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a related digital marketing discipline.
- Required Skills
- Data AnalysisSalesforceGoogle AnalyticsDigital Marketing
Requirements
- Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of relevant experience without a degree.
- 1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a related digital marketing discipline.
- Strong understanding of search engine marketing, website and advertising analytics, digital content strategy, and paid media.
- Experience with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
- Ability to understand client objectives and translate business goals into effective advertising recommendations.
- Strong analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
- Excellent written and verbal communication skills, particularly when presenting performance insights and recommendations to clients.
- Strong client relationship, time-management, organization, and email-management skills.
- Ability to manage multiple accounts and priorities in a fast-paced environment while maintaining attention to detail.
- Google Search, Display, Shopping, and Microsoft Ads certifications (preferred; must be obtained within 90 days of hire if not already held).
Responsibilities
- Develop and execute paid digital marketing campaigns across search engines, social media, display, and video advertising platforms.
- Tailor advertising content, messaging, and targeting strategies to specific audiences, platforms, and client objectives.
- Manage assigned client accounts, monitoring performance and making independent tactical decisions to improve campaign outcomes.
- Conduct keyword research, create and optimize advertisements, manage audience targeting, and track campaign performance.
- Analyze advertising data and translate performance results into actionable insights and strategic recommendations.
- Prepare monthly performance reports and lead strategic performance review consultations with clients through video meetings and email.
- Troubleshoot advertising issues and coordinate with relevant teams to ensure timely resolution, strong client satisfaction, and account retention.
- Collaborate with Analytics, Innovation, Advertising Operations, and Sales teams to support campaign execution and new product opportunities.
- Maintain accurate records of client interactions, campaign optimizations, decisions, and recommendations in Salesforce.
View Full Description & ApplyYou'll be redirected to the employer's site
