CPG Marketing Account Director
P
Power DigitalGrowth Marketing
ColombiaFull-TimeDirector
SalaryBase salary + commission opportunities
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Job Details
- Languages
- English (advanced level proficiency)
- Experience
- 6+ years in CPG marketing
- Required Skills
- SEO
Requirements
- 6+ years in CPG marketing, with experience in both DTC and retail brand contexts.
- Advanced proficiency in spoken and written English.
- Knowledge of Amazon growth strategy (search, ASIN architecture, buy box, sponsored/organic balance).
- Familiarity with retailer relationship layers (e.g., Target, Ulta, Sephora, Whole Foods).
- Understanding of CPG measurement frameworks such as MMM, incrementality testing, and attribution.
- Fluent in upper-funnel channel strategy, including content, SEO, YouTube, and programmatic.
- Experience managing senior clients and navigating brand opinions.
- Track record of account retention and growth.
- Comfortable with creative-heavy accounts and influencer strategy.
Responsibilities
- Own a portfolio of 4-6 CPG accounts across beauty, personal care, wellness, or food and beverage.
- Diagnose core business constraints and competitive challenges across DTC, retail, and Amazon channels.
- Develop and execute data-backed, unified strategies for account growth, retention, and expansion.
- Lead quarterly Power Circuit reviews to analyze business, audience, product, messaging, and channel performance.
- Coordinate cross-functional teams including paid media, SEO, content, influencer, and creative.
- Manage and mentor 1-2 direct reports, conducting 1:1s and performance reviews.
- Utilize internal proprietary technology (Nova, Iris, Pulse) for performance tracking and diagnostic compliance.
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