Digital Marketing Analyst
New
B
Byte&KiteDigital Marketing
United States, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisMicrosoft ExcelSEOGoogle Sheets
Requirements
- 2+ years of experience in digital marketing analytics, marketing analytics or a related role
- Strong analytical skills and ability to turn data into actionable recommendations
- Experience with GA4 and marketing reporting platforms
- Strong Excel or Google Sheets skills, including working with large datasets and formulas
- Understanding of key digital marketing metrics across paid media, SEO, email and website performance
- Comfortable building dashboards and presenting insights to non-technical stakeholders
- Strong attention to detail and ability to question data when results do not make sense
- Able to distinguish correlation from causation when analysing marketing performance
Responsibilities
- Analyse performance across digital marketing channels and client accounts
- Build and maintain dashboards and recurring performance reports
- Track traffic, conversions, customer acquisition and other key marketing metrics
- Investigate performance changes and identify meaningful trends and opportunities
- Connect marketing activity to business outcomes and flag gaps in attribution
- Support channel teams with analysis for campaign planning, optimisation and testing
- Present findings and recommendations clearly to internal teams and clients
- Maintain consistent reporting definitions and data quality across accounts
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