Head of Brand and Content
New
P
PairsVenture Capital
Location: Canada; Secondary Locations: United Kingdom, Your day overlaps with US Eastern time for a few hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Two to five years
- Required Skills
- SEO
Requirements
- 2-5 years of professional experience in brand, content, or creator roles.
- Deeply engaged with the startup and VC community on platforms like LinkedIn and X.
- Proven experience growing a brand or account with demonstrable metrics.
- Expert-level copywriting skills with a premium and restrained register.
- Experience managing video shoots with high-profile guests, including prep and post-production direction.
- Ability to provide actionable edit notes to a video production team.
- Understanding of content optimization for AI answer engines and search engines.
- Ability to analyze content performance and iterate based on data.
- Creator-first mindset with the ability to handle scripting, hooks, and production.
- Exceptional ability to work asynchronously while maintaining overlap with US Eastern time.
Responsibilities
- Own the content strategy across LinkedIn and X, determining the voice and publishing cadence.
- Produce both short-form and long-form written content.
- Maintain a consistent, premium, and restrained brand voice across the website, feed, and newsroom.
- Optimize content structure to ensure visibility and citation in AI answer engines like ChatGPT and Perplexity.
- Manage the end-to-end video engine, including booking guests, prepping for shoots, directing, and overseeing post-production with the video team.
- Produce podcasts and sit-down interviews with founders and investors.
- Focus on growing the audience of founders and investors through reach and inbound metrics.
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