User Acquisition Manager
K
Kilo GroupDigital health wellness
Location: Europe, GMT+3 preferredFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 2–4+ years
- Required Skills
- Microsoft Power BITableau
Requirements
- 2–4+ years of experience in paid user acquisition (Meta — must)
- Experience managing budgets of $300K+ monthly
- Strong understanding of white-hat verticals
- Hands-on experience with web funnels and subscription-based products
- Confident working with analytics tools such as Looker Studio, Tableau, or Power BI
- Understanding of attribution models and experience with tools like Northbeam or Triple Whale
- Experience collaborating with creative and CRO teams
- Fluent English (working language of the team)
Responsibilities
- Manage and scale paid acquisition campaigns primarily on Meta, with expansion to Google Ads and other channels
- Work in parallel on two streams: creative hypothesis testing and audience/targeting optimization
- Collaborate closely with the CRO team to improve conversion across the funnel
- Brief the creative team on hypotheses and contribute to the creative direction
- Track, analyze and report on performance using internal analytics and attribution tools
- Contribute to evergreen campaign strategy and seasonal activations
- Identify new audience segments and geos for scaling
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