Product Marketing Manager
New
W
WeTravelTravel Technology
LATAM - remote; Costa Rica, Chile, Colombia, Mexico, BrazilContractMiddle
Salary32,000 - 52,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- Spanish
- Experience
- 7+ years
- Required Skills
- SQLData AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 7+ years of communication-heavy professional experience.
- At least 3 years in B2B product marketing at a tech company.
- Fluent business English writing and verbal communication.
- Excellent storytelling skills in writing and on camera.
- Track record of successful B2B email and in-product campaigns.
- Proficiency in using AI tools to work faster and maintain output quality.
- Ability to analyze data and surface actionable insights.
- Excellent organizational and communication skills.
- Must have full legal right to work in a LATAM country via citizenship or residency.
Responsibilities
- Own the launch plan for each feature and align with the commercial teams on communications and activities.
- Drive the channel plan for each launch, including website, social, paid, and lifecycle channels.
- Craft and set up communications including emails, in-product messages, and Loom-style demo videos.
- Update onboarding materials such as product tours, emails, and the Onboarding Center.
- Run the monthly product newsletter.
- Host live product webinars and present to clients.
- Monitor feature adoption metrics, analyze data to spot stalls, and execute campaigns to boost usage.
- Localize content into Spanish when required.
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