Regional Marketing Program Manager
New
J
JobgetherB2B SaaS, Geospatial
UK, Western European time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent written and spoken English is required; fluency in another Western European language, such as German or French, is a strong advantage.
- Experience
- 3–5 years
- Required Skills
- Project Management
Requirements
- 3–5 years of professional experience in B2B marketing, with a focus on event marketing, field marketing, regional programs, or marketing program management.
- Previous experience or strong knowledge of B2B SaaS, mapping technology, GIS, geospatial technology, or location intelligence is highly preferred.
- Proven experience managing both virtual events and webinars using platforms such as Zoom or ON24, as well as in-person events, trade shows, or customer programs.
- Excellent copywriting skills, with the ability to translate technical or complex B2B concepts into clear, compelling, and action-oriented promotional content.
- Hands-on experience with email marketing initiatives, campaign execution, marketing automation workflows, and performance optimization.
- Strong understanding of marketing metrics, reporting, lead tracking, and using data to evaluate and improve campaign performance.
- Exceptional organizational and project-management skills, with a strong attention to detail and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously.
- Confident communicator who can lead discussions with external partners and present plans, updates, and recommendations to internal stakeholders.
- Self-motivated and comfortable working independently in a remote or hybrid environment across Western European time zones.
- Fluent written and spoken English is required.
- Fluency in another Western European language, such as German or French, is a strong advantage.
Responsibilities
- Plan, coordinate, and execute a comprehensive calendar of regional marketing programs across Western Europe, including customer events, partner roadshows, workshops, trade shows, and virtual webinars.
- Manage end-to-end event execution, including webinar platform setup, venue coordination, vendor management, budgets, timelines, and operational details.
- Build and maintain detailed project plans, task lists, deadlines, and dependencies to ensure smooth delivery across all event activities.
- Serve as the primary marketing point of contact for regional partners, coordinating co-marketing initiatives, joint events, and shared webinars.
- Manage communications with prospective customers, attendees, and VIP guests before, during, and after events to deliver a high-quality brand experience.
- Partner closely with regional sales teams to ensure attendees are accurately tracked, scored, qualified, and handed over for appropriate follow-up.
- Write compelling promotional content for event landing pages, social media, webinar descriptions, invitations, and other campaign assets.
- Localize and adapt broader marketing messaging for B2B audiences across Western Europe, particularly within the mapping, geospatial technology, and location intelligence ecosystem.
- Lead regional email marketing campaigns, including registration campaigns, reminders, event communications, and post-event nurture sequences.
- Monitor campaign and event performance, analyze relevant marketing metrics, and use insights to continuously improve regional programs.
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