Performance Marketing/Growth Manager (App Campaigns)
New
I
IDTFinancial Services
100% Remote work opportunity for the Latam region! Only accepting applicants from LATAM.ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years managing paid campaigns in a UA, performance marketing or growth role.
- B2C and App acquisition experience.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English, written and spoken.
Responsibilities
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
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