Senior E-Commerce Marketing Manager
New
J
JobgetherE-Commerce, SaaS
Based in the United States, 8:00 a.m. to 5:00 p.m. Eastern TimeFull-TimeSenior
SalaryCompetitive base salary determined based on experience, education, skills, responsibilities, and work location. Bonus-eligible position with a competitive total compensation package.
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Job Details
- Experience
- 5+ years
- Required Skills
- SEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Digital Commerce, Business, or a related field.
- 5+ years of e-commerce marketing experience within the SaaS industry, including demonstrated experience developing campaigns for B2C audiences.
- Proven track record of increasing traffic, conversions, engagement, and revenue across both B2B and B2C digital environments.
- Strong expertise in SEO, SEM, social media, paid media, consumer engagement, and digital campaign management.
- Hands-on experience using AI-powered marketing tools, marketing automation, advanced segmentation, and personalization technologies.
- Ability to manage complex multi-brand marketing strategies within a unified global commerce platform.
- Strong analytical skills and the ability to use performance data to guide decisions, optimize campaigns, and demonstrate business impact.
- Excellent cross-functional collaboration and communication skills, with the ability to coordinate effectively across marketing, product, sales, brand, and e-commerce teams.
Responsibilities
- Develop and execute integrated marketing strategies for a global e-commerce platform supporting multiple brands and both B2B and B2C audiences.
- Lead targeted B2C marketing initiatives across SEO, SEM, social media, email, paid media, influencer marketing, and other consumer-focused channels.
- Optimize product landing pages, digital experiences, and customer journeys to increase engagement, conversion rates, and revenue.
- Apply AI-powered personalization, automation, segmentation, and behavioral insights to deliver relevant experiences across audience groups.
- Collaborate with Brand, Product, Sales, and eCommerce stakeholders to align marketing priorities and ensure consistent execution across brands.
- Monitor campaign and commerce performance through advanced analytics, identify opportunities for improvement, and continuously refine marketing tactics.
- Maintain brand differentiation while creating cohesive customer experiences within a unified commerce platform.
- Identify and evaluate emerging e-commerce and AI marketing trends, including loyalty programs, social commerce, influencer engagement, predictive analytics, and recommendation technologies.
- Support the continued expansion of the platform by developing scalable marketing approaches that can accommodate additional brands and evolving customer needs.
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