Paid Media Manager
New
D
Directive ConsultingB2B Marketing Agency
As a remote-first company, you’ll have the ability to work from anywhere in the US... For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary$70,000- $95,000 USD with potential for bonus eligibility
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelSaaSCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using Google Analytics, GA4, or Excel
- Proven and measurable success with mid-market or enterprise accounts
- Ability to organize, prioritize and manage multiple projects simultaneously
- Travel to visit clients approximately once per year per client
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Communicate weekly with vendors and operational partners
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Confirm lead routing is accurate within a CRM
- Execute and optimize PPC advertising campaigns
- Work directly with Associate Director to ensure internal and client goals are achieved
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