Web Specialist
J
JobgetherIT & Security
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- A few years of experience
- Required Skills
- Google AnalyticsSEODigital MarketingSEMrush
Requirements
- A few years of experience in digital marketing, web management, website optimization, or a related field.
- Hands-on experience working with multiple CMS platforms (Umbraco experience is a bonus).
- Working knowledge of SEO, including technical, on-page, and off-page optimization principles.
- Experience with user experience (UX) and conversion-rate optimization (CRO).
- Practical experience using digital analytics and optimization tools such as Google Analytics, Google Search Console, SEMrush, Hotjar, Looker Studio, Google Optimize, or comparable platforms.
- Strong data literacy and numeracy skills, with the ability to analyze performance data and communicate insights accurately and clearly.
- Understanding of website performance metrics, organic search performance, conversion rates, traffic, rankings, impressions, clicks, and CTR.
- Excellent written and verbal communication skills.
- A proactive, self-starting approach and the ability to take ownership of tasks in a fast-paced environment.
- Strong commercial awareness and an understanding of how digital experiences contribute to lead generation and business growth.
Responsibilities
- Work with the wider web and marketing teams to drive lead generation through high-quality user experiences across commercial websites.
- Create, update, and optimize website pages using CMS platforms while applying UX and SEO best practices.
- Analyze website and SEO performance to identify growth opportunities and recommend further optimization.
- Implement SEO initiatives in collaboration with web specialists and the wider marketing team.
- Prepare clear SEO briefs for content writers and support the creation of search-optimized content.
- Implement A/B tests based on agreed experimentation plans to improve conversion and user engagement.
- Configure and manage website pop-ups in line with conversion and marketing strategies.
- Support the development and optimization of campaign landing pages for marketing and paid media initiatives.
- Monitor key performance indicators including page updates, conversion rates, lead generation, organic traffic, keyword rankings, impressions, clicks, CTR, and A/B testing activity.
- Collaborate effectively with colleagues across web, marketing, content, and paid media functions to deliver shared commercial objectives.
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