CRM Strategist
New
D
DomaineE-commerce marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Data Analysis
Requirements
- 4+ years of experience in strategic planning, email and SMS marketing, client services, and full-cycle campaign management.
- Experience in an agency setting is preferred.
- Critical experience in eCommerce or retail lifecycle marketing.
- Proven track record of building and delivering lifecycle marketing revenue.
- Proven ability to structure and deliver ongoing testing to improve performance.
- Experience in structuring and improving marketing CRM tech stacks.
- Fluency in leading CRM platforms and personalization tools.
- Strong analytical skills with the ability to interpret data and generate insights.
- Highly creative with experience in campaign development.
- Strong writing skills with a focus on customer connection.
- Excellent time management and communication skills.
- Ability to work independently as a self-starter.
Responsibilities
- Develop and execute a comprehensive lifecycle strategy (email + SMS) to optimize list growth, activation, retention, revenue, and engagement.
- Build and manage a lifecycle strategy roadmap, including evidence-based testing initiatives.
- Collaborate with designers, specialists, and clients, applying feedback from key stakeholders.
- Maintain email and SMS channel performance, including audience segmentation, content, list hygiene, and deliverability.
- Manage complex Klaviyo logic, production, and technical support.
- Develop reports and actionable insights for client stakeholders.
- Manage client accounts and project scope.
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