- Create a roadmap of content needs to feed creative strategy and partner with clients for buy-in.
- Analyze paid media data to identify winning creative themes and translate results into actionable insights.
- Structure creative tests with growth marketers, defining objectives, hypotheses, and success metrics.
- Identify creative trends, formats, and messages relevant to client performance.
- Manage UGC briefing and remote direction for content shoots.
- Ensure client awareness of return on content and iterative performance improvements.
- Collaborate across growth, production, and client teams to bridge data insights and creative execution.
Data Analysis