Head of Marketing (Director)
K
KeyrockDigital Assets, Crypto
Based in or closely aligned with the CET time zone. Locations: London, Geneva, Amsterdam, Madrid, Berlin, Paris, Dublin, Luxembourg, Brussels, Zurich., CETFull-TimeDirector
SalaryA competitive compensation package, attractive global benefits, and a performance-based variable.
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Job Details
- Languages
- English
- Required Skills
- Blockchain
Requirements
- Significant experience in marketing leadership at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants and its culture
- Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- Exceptional fluency in English, both written and spoken
- Based in or closely aligned with the CET time zone
- Experience positioning a firm through a TradFi/crypto convergence narrative (preferred)
- Exposure to publicly listed or IPO-track companies (preferred)
- Familiarity with EU regulatory environment (MiCA) and how it shapes marketing (preferred)
- Experience working with or building AI-augmented marketing functions (preferred)
Responsibilities
- Own and execute the complete rebrand and repositioning of Keyrock in the market
- Define and drive the marketing strategy across institutional and crypto-native audiences
- Build a premium, forward-looking brand identity credible to institutional allocators and crypto-native operators
- Push information into the market to drive attention and credibility
- Partner closely with the CCO and commercial team to drive measurable commercial impact
- Build and lead a small, high-impact team augmented by AI tooling
- Shape how Keyrock is perceived as the industry converges with traditional finance
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