Brand and Creative Manager
New
I
InStride HealthHealthcare
Remote, USFull-TimeManager
Salary116,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Adobe Creative SuiteFigmaCanva
Requirements
- 5+ years of experience in creative strategy, brand marketing, performance creative, or content strategy, in an in-house or agency environment.
- Portfolio demonstrating high-quality work that has driven brand and business results.
- Strategic thinker with strong grasp of customer psychology, messaging, positioning, and audience segmentation.
- Experience developing creative testing strategies and translating audience insights, customer research, and campaign performance into stronger creative and messaging.
- Experience leading creative work with designers, videographers, agencies, and cross-functional partners.
- Hands-on production proficiency using tools like Adobe Creative Suite, Canva, CapCut, or Figma.
- Fluent in social and digital platforms, including Instagram, YouTube, and TikTok, and comfortable directing or appearing on camera.
- Experience using AI tools to accelerate creative ideation, content development, and workflow efficiency.
- Strong organizational skills and confidence giving and receiving creative direction and feedback.
- Background in healthcare or another high-trust industry is a plus.
Responsibilities
- Own and evolve InStride’s brand story across every customer touchpoint, including website, social, email, print, and paid campaigns, ensuring consistent tone, messaging, and visual storytelling.
- Set creative strategy and direction for InStride’s social media presence, building a cohesive, channel-native brand across platforms.
- Translate complex clinical concepts into clear, compassionate, parent-friendly storytelling, and build scalable systems for capturing and amplifying patient and caregiver stories.
- Own creative strategy for paid acquisition channels, including Meta, YouTube, and emerging platforms, balancing long-term brand building with near-term acquisition goals.
- Partner with Growth Marketing on creative testing roadmaps that use behavioral data and campaign performance to continuously improve creative effectiveness.
- Concept and produce content across formats, including short-form video, social content, patient stories, and educational resources, directing designers, videographers, and agencies through execution.
- Act as a creative bridge across Growth, Clinical, and Technology teams, partnering with clinicians to keep messaging accurate and responsible and with product design to keep the parent and patient experience consistent.
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