CRM Specialist
New
V
Virtual Staff 365ECommerce Fashion
Philippines, Australian Eastern Standard Time (AEST) business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Excellent written English communication skills
- Experience
- Minimum 3 years
- Required Skills
- AsanaCRMData analytics
Requirements
- Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail.
- Advanced hands-on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability.
- Strong experience developing and optimising SMS marketing programs.
- Direct experience managing and growing Yotpo Loyalty and Referrals programs.
- Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google.
- Strong analytical skills with the ability to turn behavioural data into retention strategies.
- Undergraduate degree in Business, eCommerce, IT, or a related discipline.
- Excellent written English communication skills and high attention to detail.
Responsibilities
- Build, maintain, and optimise Klaviyo email and SMS marketing campaigns.
- Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys.
- Manage and optimise Yotpo Loyalty and Referrals programs.
- Prepare retention reports tracking repeat purchase rates, churn, lifetime value, and loyalty participation.
- Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting.
- Handle routine CRM-related enquiries and occasional inbound customer calls.
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