Senior Product Marketing Manager
New
L
Lumin DigitalDigital Banking
Remote - United StatesFull-TimeSenior
Salary$150K - $170K
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Job Details
- Experience
- 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity
- Required Skills
- Google WorkspaceAsanaNotionData analytics
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6–9 years of product marketing experience in B2B SaaS.
- Minimum 2 years in a senior or lead PMM capacity.
- Expertise in developing and executing GTM strategies for complex, multi-stakeholder software solutions.
- Experience building high-quality sales enablement programs.
- Strong ability to lead cross-functional teams and drive organizational alignment.
- Deep understanding of financial institution buyer dynamics (credit union and community bank).
- Proficiency with project management and content tools such as Asana and Notion.
- Data-driven approach with experience using analytics to measure program performance.
- Availability for minimal travel (12 days or less per year) for in-person gatherings.
Responsibilities
- Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption.
- Partner with Product teams to define positioning strategy, messaging frameworks, and competitive positioning.
- Lead cross-functional GTM planning with Product, Sales, and Client Success teams.
- Direct and execute sales enablement strategy, including creating pitch decks, ROI calculators, battle cards, and demo scripts.
- Develop and deliver internal training and sales kickoffs to equip teams on new products and competitive dynamics.
- Define and track GTM KPIs such as pipeline contribution, win rates, deal velocity, and content utilization.
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