Paid Media & Creative Specialist
New
V
VA Claims InsiderDigital Advertising
U.S.-based, reasonable overlap with U.S. business hoursContractMiddle
Salary35 USD per hour
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Job Details
- Experience
- At least three years
- Required Skills
- Lead Generation
Requirements
- At least three years of hands-on paid media, performance marketing, or digital advertising experience.
- Direct experience building and managing campaigns within Meta Ads Manager and Business Manager.
- Experience managing Google Ads, YouTube Ads, paid search, or related acquisition channels.
- Strong U.S.-market ad copywriting skills.
- Ability to develop persuasive hooks, offers, calls to action, and creative concepts.
- Proven experience managing lead-generation or direct-response campaigns.
- Strong understanding of audience targeting, campaign structure, bidding, attribution, and conversion tracking.
- Experience evaluating performance metrics beyond platform-reported leads, including qualified leads, appointments, and revenue.
- Ability to work independently and prioritize effectively within approximately 10 hours per week.
- Must be U.S.-based and available for reasonable overlap with U.S. business hours.
Responsibilities
- Plan, build, launch, manage, and optimize paid advertising campaigns across Meta, Google, YouTube, and other approved channels.
- Write and refine ad headlines, primary text, descriptions, hooks, and promotional messaging.
- Develop creative concepts and testing angles based on audience pain points and offers.
- Monitor campaign delivery and performance metrics including lead quality, booked appointments, and ROI.
- Troubleshoot rejected ads, tracking issues, account restrictions, and platform concerns.
- Provide concise weekly reporting with performance insights and recommended actions.
- Coordinate with internal creative resources, marketing, and sales teams to improve lead-generation funnels.
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