Marketing Data Science Lead
New
U
UpGuardCybersecurity SaaS
Sydney, Brisbane, Hobart, Melbourne (Australia); CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC (United States)Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLBusiness IntelligenceData AnalysisBigQuerydbtLooker
Requirements
- 4+ years delivering analytics solutions for marketing teams within a high-growth SaaS company.
- Strong knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing.
- Fluency in attribution methodologies including multi-touch, incrementality, and marketing mix modelling.
- Demonstrated ability to translate ambiguous requirements into well-structured dbt models.
- Experience in a consulting role managing diverse projects and stakeholder groups.
- Strong understanding of modern data infrastructure (BigQuery, ETL/ELT tools, dbt, ThoughtSpot, Looker).
- Exceptional business acumen with the ability to identify key performance indicators and drive business value.
- Excellent verbal and written communication skills for technical and non-technical audiences.
- Direct experience in creating BI infrastructure and hands-on dbt model authorship.
- Fluency in leveraging AI/LLM tools to accelerate analysis and code development.
Responsibilities
- Generate actionable insights from complex marketing data sets to inform channel investment and pipeline strategy.
- Partner with marketing leaders across demand gen, partner, field, product, and brand functions.
- Design and maintain the attribution framework including first/multi-touch and incrementality testing.
- Develop metrics, models, and dashboards for paid, organic, content, lifecycle, partner, and field marketing.
- Construct foundational marketing data assets and dbt models to create a governed semantic layer.
- Provide robust self-service and agentic analytics capabilities to marketing stakeholders.
- Conduct technical deep-dive analysis into marketing challenges like lead quality and campaign cannibalisation.
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