Lifestyle Marketing Account Director
New
P
Power DigitalGrowth Marketing
United StatesFull-TimeDirector
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisSEOAccount Management
Requirements
- 6+ years in marketing for high-AOV consumer goods (agency or brand side)
- Strong understanding of considered purchase economics (CAC, LTV, media investment)
- Fluent in upper-funnel channel strategy (content, SEO, YouTube, programmatic)
- Experience with measurement complexity, including multi-touch and view-through attribution
- Experience with MMM (Marketing Mix Modeling)
- Track record of retaining and growing accounts
- Ability to structure reporting around long sales cycles and leading indicators
- Experience with brands where creative and storytelling are competitive differentiators
- Proven ability to coach analysts and specialists
Responsibilities
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem
- Run quarterly Power Circuit reviews to diagnose growth constraints
- Own senior client relationships and translate multi-touch attribution for decision-making
- Build multi-threaded relationships with client contacts
- Consult on full-funnel strategy across awareness, consideration, and conversion
- Coordinate paid, SEO, content, email, and creative teams
- Manage retention, expansion, and renewals to grow MRR
- Manage and develop 1–2 direct reports
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