UA Manager (Core, Meta)
New
J
JobgetherMarketing
IndiaFull-TimeSenior
SalaryCompetitive compensation, with salary details shared during the recruitment process.
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Job Details
- Required Skills
- Data analytics
Requirements
- Proven senior-level experience managing Facebook/Meta User Acquisition campaigns for web and B2C products.
- Experience managing large advertising budgets of $100k+ per month.
- Deep knowledge of Meta advertising best practices, including scaling, bidding, and optimization.
- Demonstrated success driving growth in the USA and Tier-1 markets.
- Strong analytical skills to evaluate data and make scaling decisions based on CPA, ROAS, and LTV.
- Experience with automation tools, scripts, and improving operational workflows.
- Understanding of AI-assisted creative workflows and experimentation processes.
- Ability to balance hands-on execution with strategic channel development.
- Strong problem-solving skills and a growth-oriented mindset.
Responsibilities
- Own Meta user acquisition strategies for web and app funnels across consumer-focused products.
- Plan, launch, optimize, and scale paid campaigns with significant monthly advertising budgets.
- Develop campaign structures and improve operational best practices for tracking and platform infrastructure.
- Build and manage a structured creative testing process based on hypotheses and performance data.
- Monitor performance metrics including CPA, ROAS, and LTV to drive business growth.
- Implement automation improvements via scripts, rules, and integrations to increase efficiency.
- Document acquisition strategies to create scalable and repeatable growth systems.
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