Paid & Performance Marketing Lead
New
P
Pro Coffee GearEcommerce, Espresso Equipment
Remote (Anywhere)Full-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–8+ years
- Required Skills
- Data AnalysisShopify
Requirements
- 5–8+ years of experience in paid/performance marketing.
- Deep technical experience with Google Ads (Search, Shopping, Performance Max, YouTube).
- Deep technical experience with Meta Ads (Facebook & Instagram).
- Proven experience managing and scaling external agency relationships.
- Strong analytical and financial mindset for managing ROI and efficiency metrics.
- Ability to own and report on performance outcomes, including MER and contribution margin.
- Fluent in English (mandatory for application).
- Experience in high-AOV ecommerce or B2B-adjacent sectors is preferred.
- Experience with Shopify-based ecommerce platforms is preferred.
- Experience bringing agency-led media in-house is a significant advantage.
Responsibilities
- Manage Google Ads and Meta ad agencies, setting clear goals, KPIs, and budget pacing.
- Develop and execute a roadmap to transition paid media execution from agencies to in-house teams.
- Drive Google Ads strategy including Search, Shopping, Performance Max, and YouTube campaigns.
- Direct Meta Ads strategy for prospecting, retargeting, and product launches.
- Lead experimentation and expansion into channels like Reddit, LinkedIn, and affiliate marketing.
- Own performance reporting, forecasting, and attribution modeling to ensure data integrity.
- Partner with merchandising and creative teams to align paid media with company goals and inventory.
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