Senior Creative Strategist
New
P
PairedDTC eCommerce
Brazil. Mexico. Ecuador. Romania. Serbia. Venezuela, Bolivarian Republic ofFull-TimeSenior
SalaryUSD $5,000–$8,000/month (flexible for exceptional talent)
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Job Details
- Languages
- Fluent English
- Required Skills
- Data Analysis
Requirements
- Senior experience creating direct-response creative for DTC/eCommerce brands.
- Proven success producing Meta ads that have scaled at meaningful spend.
- Strong understanding of paid social creative strategy.
- Excellent copywriting and concept development skills.
- Experience writing high-quality creative briefs.
- Deep understanding of TOF, MOF, and BOF messaging.
- Ability to analyze Meta performance metrics and translate insights into creative improvements.
- Experience leading or mentoring creative teams.
- Strong understanding of customer psychology and direct-response marketing.
- Fluent English with excellent written and verbal communication skills.
- Ability to work autonomously in a fast-paced environment.
Responsibilities
- Own and lead a creative POD consisting of video editors, a graphic designer, and a UGC manager.
- Set creative direction and maintain quality standards for all video, static, and UGC assets.
- Develop creative strategies across TOF, MOF, and BOF funnel stages.
- Conduct deep research into customer psychology, market trends, and competitor advertising.
- Write detailed creative briefs including hooks, scripts, and storyboards.
- Analyze Meta performance metrics to iterate on creative concepts.
- Coach and mentor creative team members to improve execution quality.
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