Lead Product Marketer, Marketplace & Builder Products
New
H
HubSpotSaaS Platform
Remote - USAFull-TimeLead
Salary144,000 - 216,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- RESTful APIsSaaS
Requirements
- High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments.
- Experience leading product marketing strategy and launches for SaaS or platform products.
- Proven ability to develop positioning and messaging for new or evolving product categories.
- Demonstrated ability to simplify technically complex concepts for business audiences.
- Experience building go-to-market strategies that drive product adoption and customer engagement.
- Excellent written and verbal communication skills, strong executive storytelling, and ability to influence senior leaders.
- Ability to balance strategic thinking with hands-on execution.
- Experience leveraging AI tools and workflows to improve efficiency and scale marketing operations.
Responsibilities
- Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations.
- Define and message to HubSpot's general builder persona.
- Identify and experiment with new routes to market to drive awareness and adoption.
- Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content.
- Analyze market trends, competitive positioning, customer feedback, and usage data to refine strategy.
- Support builder-focused events and launch moments including showcases and spotlights.
- Develop positioning and messaging for emerging builder products.
- Partner with PMM teammates to ensure messaging consistency across ecosystem experiences.
- Measure product adoption, gather customer insights, and refine messaging to accelerate API monetization.
View Full Description & ApplyYou'll be redirected to the employer's site
