B2B Marketing Manager
Z
ZentivaHealthcare Marketing
Remote aus ganz DeutschlandFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Gute Englischkenntnisse
- Experience
- Ca. 2 Jahre
- Required Skills
- Microsoft ExcelCanvaCRM
Requirements
- Relevant professional experience in marketing (approx. 2 years).
- Completed degree in communications, marketing, business administration, or a comparable education.
- Proficiency with current marketing automation and CRM systems.
- Demonstrable experience in planning and executing marketing campaigns.
- Hands-on mentality and flexible mindset.
- Knowledge of the German pharmacy market is a plus.
- Structured, independent, and systematic work style.
- Strong analytical thinking skills.
- Sound MS Office knowledge, especially Excel.
- Good written and spoken English skills.
Responsibilities
- Manage continuous customer communication including editorial planning, content generation, and distribution for pharmacy and hospital channels.
- Plan, develop, and execute seasonal, segmented, and personalized B2B campaigns and customer surveys.
- Manage, develop, and select marketing automation and CRM systems such as OCE digital, BeePro, and Canva.
- Create and update digital and print marketing materials for sales teams in collaboration with internal stakeholders.
- Monitor performance of marketing activities and implement data-driven improvements.
- Manage hosting and ongoing development of the company website.
- Oversee A&P budgets and agency costs.
- Analyze market, competition, and target groups to derive actionable insights.
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