Digital Marketing Manager

TerraHealthcare Marketing

Remote (U.S.), 8:00 am to 5:00 pm PTFull-TimeManager

Salary100,000 - 105,000 USD per year

Apply NowOpens the employer's application page

Job Details

Proven experience in healthcare marketing with an understanding of payer vs. patient dynamics.
Understanding of marketing in intensely regulated industries.
Deep experience in planning and building large, multichannel marketing campaigns.
Extensive experience solving complex challenges related to martech implementation.
Confidence working with external vendors, platforms, and media outlets in the healthcare industry.
Expertise in marketing tools and technologies (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
Experience building website analytics reports and sales/marketing dashboards (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
Comprehensive understanding of marketing funnel mechanics and how content, email, paid media, and sales intersect.
Ability to multitask and pivot quickly between shifting deadlines and client goals.
Agency experience is strongly preferred.

Plan, negotiate, and buy media from external vendors, platforms, and media outlets like Doximity, WebMD, and OpenEvidence.
Build lead nurture and email campaigns inside clients’ CRMs (HubSpot, Eloqua, Marketo, etc) and for delivery to external partners.
Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
Set up and launch email, social, paid, and organic marketing campaigns for clients.
Provide timely updates on campaign progress during internal and client-facing calls.
Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
Ensure data integrity by cleaning and maintaining contact databases and helping source new leads.
Research products, services, and strategies to identify new opportunities to improve tech stack and approach.

View Full Description & ApplyYou'll be redirected to the employer's site