GHL Marketing Specialist
C
CoconutMarketing
Philippines, EST or MSTFull-TimeMiddle
Salary$1800-2150
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsHubSpotGoogle Sheets
Requirements
- 3+ years of experience in email, lifecycle, or CRM marketing.
- Hands-on experience with GoHighLevel (GHL), HubSpot, ActiveCampaign, or Klaviyo.
- Strong proficiency in natural, conversational US English copywriting.
- Experience managing deliverables from external agencies or vendors.
- Working knowledge of Meta, Google Ads, and web analytics tools.
- Ability to build and interpret reports in GoHighLevel dashboards and Google Sheets.
- Experience using AI tools to assist in drafting and analyzing marketing campaigns.
- Familiarity with marketing operations tasks like list hygiene, segmentation, and Zapier integrations.
- Nice to have: Experience marketing to small business owners or the trade industry.
- Nice to have: SMS deliverability knowledge (DMARC, warm-up) and basic design skills (Canva).
Responsibilities
- Build and maintain customer journey sequences including education, appointment reminders, and nurture campaigns.
- Draft email and SMS copy in a conversational, problem-first brand voice.
- Manage landing pages, funnels, list hygiene, segmentation, and tagging.
- Monitor workflow performance and test subject lines, cadences, and send times to improve conversions.
- Maintain marketing calendars and coordinate deliverables with agency partners and vendors.
- Create and deliver weekly marketing reports, scorecards, and lead-source analysis using GoHighLevel and Google Sheets.
- Perform operational QA on integrations, automations, and booking workflows to prevent technical breaks.
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