GTM Engineer
V
VultrCloud Infrastructure
Remote - United StatesFull-TimeMiddle
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 4–7 years
- Required Skills
- SalesforceCRM
Requirements
- 4–7 years in B2B Marketing Ops, RevOps, or Growth roles bridging systems, automation, and campaign execution.
- Proven success executing and optimizing demand generation and ABM programs across channels.
- Core platform experience: Salesforce, Clay, Make.com, n8n.
- Proficiency with outbound platforms including Instantly, Smartlead, Lemlist, Salesloft, Outreach.
- Experience with paid channels including LinkedIn Ads and Meta Ads.
- Strong understanding of routing logic and attribution modeling in CRM-centric environments.
- Ability to write clear, compelling outbound email frameworks including positioning and CTAs.
- Bias for action, curiosity for new tools, and a love for clean, scalable systems.
- Passion for automation and leveraging AI to improve campaign speed and impact.
Responsibilities
- Own campaign execution end-to-end: Lead multi-channel GTM campaigns — including product launches, outbound plays, and ABM programs — across Salesforce, Lemlist, Salesloft, Email, LinkedIn Ads, Clay, and paid media platforms.
- Build and maintain audience architecture: Manage segmentation, targeting, and campaign design using Clay, ZoomInfo, CRM queries, and web scraping to create accurate and scalable targeting segments for both GPU and CPU motions.
- Engineer automated GTM workflows: Build and deploy automated workflows using Clay, Make.com, and n8n to streamline audience building, enrichment, lead routing, and scoring — integrating APIs across Salesforce, LinkedIn, ZoomInfo, and other GTM tools.
- Write the copy that powers AI-generated outbound: Craft the base-layer sales emails, launch messaging, and outbound frameworks that AI personalization is built on.
- Maintain data quality and lead flow: Monitor and troubleshoot lead routing, enrichment syncs, and campaign data flow across Salesforce, Marketo, and enrichment systems.
- Activate signal-driven targeting: Leverage intent and signal data from 6sense, ZoomInfo, and HG Insights within Clay to identify and prioritize high-potential accounts.
- Own attribution and pipeline reporting: Build and maintain standardized dashboards and reports segmented by campaign, channel, and opportunity.
- Align with sales on outbound execution: Partner with SDR and Sales Ops teams to deliver campaigns through Salesloft.
- Evaluate and implement emerging GTM tools: Research and assess new GTM and AI automation tools to improve outbound efficiency.
- Document and scale everything you build: Develop and maintain playbooks, runbooks, and process maps.
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