Direct Response Copywriter - Facebook & Instagram Ads
New
A
AI AcquisitionPerformance Marketing
United States. United Kingdom. Poland. SerbiaFull-TimeSenior
Salary$120,000–$180,000 total comp (base + performance bonus, geography-adjusted)
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Job Details
- Languages
- English
- Experience
- 5+ years
Requirements
- 5+ years writing performance ads for Facebook and Instagram.
- Personal experience on accounts with $500K+ in tracked Meta ad spend.
- Verifiable portfolio of ads personally written, accessible via Meta Ads Library.
- Demonstrated performance data including CTR, CPA, ROAS, or attributed revenue.
- Deep fluency in ad hooks, persuasion mechanisms, objection handling, and buyer psychology.
- Experience in info-product, coaching, online education, agency-services, or ecommerce industries.
- Ability to write fast, producing multiple complete ad scripts in a single session.
- Native or near-native fluency in English.
- Ability to execute from a creative brief without extensive explanation.
- Experience with UGC-style, talking-head, and B-roll voiceover scripts.
Responsibilities
- Write complete Facebook and Instagram ad scripts from creative briefs, including hook, body, and CTA.
- Produce multiple angle variations per brief for testing.
- Write UGC scripts for on-camera talent, formatted for easy delivery.
- Write static ad copy, including headlines, primary text, and CTAs across formats.
- Iterate quickly on underperforming copy based on real-time performance data.
- Collaborate with the creative strategy team to ensure copy executes the intended angle cleanly.
- Review output against funnel performance to maintain consistency.
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