Copywriter & Creative Strategist - Wellness Brands
S
Super SpeciosaNatural Wellness, Supplements
United States, ESTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–3+ years
- Required Skills
- Artificial IntelligenceFigmaShopifyCanva
Requirements
- 2–3+ years of copywriting experience (in-house brand, DTC, or agency)
- Portfolio or writing samples
- Experience concepting campaigns and writing creative briefs
- Comfort across email, paid social, organic social, web, and packaging channels
- Familiarity with DTC / ecommerce ecosystem (Shopify, Klaviyo, Meta, Amazon)
- Able to work Monday–Friday, 9 AM to 5 PM EST
- Experience in supplements, wellness, beauty, or CPG (Nice to Have)
- Short-form video instincts (TikTok, Reels) – hooks, scripting, trend literacy (Nice to Have)
- Working knowledge of Figma or Canva (Nice to Have)
- Experience launching a brand or product from zero (Nice to Have)
- A writer with a real voice
- Full of ideas
- Visually literate
- An AI power user with taste
- Hungry to grow
- Collaborative
- Comfortable in regulated categories like supplements
Responsibilities
- Write email and SMS copy for Fully, Sun Nutra, and Super Speciosa (promotional sends, lifecycle flows, product launches, retention campaigns)
- Develop paid social and search ad copy across Meta, Google, and emerging channels
- Create product detail pages, landing pages, and web copy
- Produce packaging and on-product copy (hang tags, inserts, back-of-pack)
- Generate Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands
- Write organic social copy, including short-form video scripts and hooks
- Concept campaigns from scratch (idea, hook, through-line)
- Write clear, inspired creative briefs for designers, video editors, and agency partners
- Translate product, positioning, and audience insight into converting creative direction
- Partner with leadership on seasonal planning, brand activations, and new product launches
- Concept visuals alongside writing (mood boards, reference decks, rough layouts, shot lists)
- Art-direct designers and video editors (internal and external) toward a clear creative vision
- Review visual creative for on-brand execution and provide specific feedback
- Maintain and evolve voice guidelines across Fully, Sun Nutra, and Super Speciosa
- Review outbound creative against brand standards and flag off-brand work
- Help onboard freelancers and agency partners to each brand’s voice
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