Social Media Consultant

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Requirements:

• 4+ years in agency, social media, employer brand or relevant experience
• Paid social media advertising, audience creation, budget allocation, execution, reporting and optimization experience.
• Strong organizational, project management and collaborations skills
• Experienced at using analytics tools and social listening to evaluate social media activity.
• Experience working alongside brand/marketing teams and executing plans through the creation of social-first content and campaigns.
• Able to stay up to date with the latest social media trends, channels and tools.
• Able to produce high standard client materials, content calendar, strategies and reports.
• Proven experience driving growth through different owned channels.
• Previous experience working in an office environment
• Proficiency with social networking sites such as META, LinkedIn, TikTok, YouTube, Twitter and emerging platforms
• Experience managing responses on employer review sites (e.g., Glassdoor and Indeed).
• Excellent consulting, writing, editing, presentation and communication skills.
• Eye for design and experience using Canva, or video editing tools
• Hands-on experience with social tools such as Sprout, Hootsuite, Sprinklr, META Business Suites and LinkedIn Campaign Manager
• Proficiency with Microsoft Office, including Outlook, PowerPoint and Excel.
• Ability to demonstrate thought leadership and lead clients

Responsibilities:

• Manage social media accounts for a portfolio of clients, developing and executing both organic and paid social strategies across platforms like LinkedIn, Instagram, Facebook, and TikTok.
• Generate, edit, publish, and share daily content across channels to expand brand reach, increase engagement, and enhance each client’s employer brand and candidate attraction.
• Plan, manage and maintain social content calendars to ensure timely, consistent delivery that aligns with broader campaigns, trends and content strategies.
• Monitor and manage community engagement, responding to comments, messages, and mentions in a timely, appropriate way to protect and grow brand reputation.
• Support reputation management efforts on platforms like Glassdoor and Indeed, responding to reviews and helping manage sentiment across touchpoints.
• Lead meetings and presentations with clients and internal teams, clearly communicating strategies, campaign performance, and actionable recommendations.
• Create compelling content tailored to each platform, ensuring it resonates with target audiences and aligns with client brand guidelines and tone of voice.
• Run paid social campaigns, managing budgets, optimising performance, and tracking results to support full-funnel recruitment and brand awareness goals.
• Use data and insights to measure the effectiveness of content and campaigns, making clear, data-led recommendations for improvement.
• Set clear social KPIs and contribute to forecasting expected outcomes aligned with client goals and campaign objectives.
• Run audits and competitive analysis of client and competitor social profiles, using historical data, top-performing formats, and platform benchmarks to inform strategy.
• Stay up to date on platform algorithms, features, tools and best practices to maximise organic reach, engagement, and platform-specific performance.
• Educate internal teams on major platform changes, social trends, and opportunities for innovation in content and strategy.
• Collaborate with creative and content teams to brief and produce high-quality visual and written content that takes full advantage of platform capabilities and reflects brand identity.