Senior Director, Performance Creative

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Requirements:

• 7+ years in creative marketing or performance advertising, with 4+ years leading cross-functional teams at a senior level.
• Proven experience managing creative departments, including hiring, coaching, and career development.
• Deep expertise in Performance Creative, with a focus on Paid Social, Programmatic, YouTube, Display, and video advertising.
• Experience building and scaling creative teams, systems, and service offerings in an agency.
• Demonstrated ability to lead complex, multi-channel campaigns and own client relationships from brief through delivery.
• Success crafting proposals, SOWs, and new business pitches; adept at cross-selling and upselling creative services.
• Experience owning and evolving creative strategy across client portfolios, leading campaign development that translates performance data and insights into actionable creative execution
• Comfortability working in and guiding teams across: Asana, Slack, Frame.io, Figma, Adobe Creative Suite, and motion design tools.
• Working knowledge of AI platforms and how to systematize their use in creative workflows.
• Familiarity with tools like Meta Ads Manager, YouTube Studio, TikTok Creative Center, and relevant data dashboards
• Thoughtful empathy and strong communication skills that build trust quickly, foster clarity and kindness, and demonstrate a deep commitment to those around you
• A collaborative, hands-on approach—someone who steps up in complex moments, supports teammates beyond defined roles, and leads with consistency, accountability, and follow-through.
• A proactive mindset with the ability to anticipate challenges, navigate ambiguity with confidence, and approach problem-solving with thoughtfulness and composure.
• High integrity and approachability, with a dependable, direct presence that leads with both heart and head—and inspires others to follow suit
• Track record of building and improving processes, with a passion for shaping evolving organizations and making a lasting impact

Responsibilities:

• Overseeing and inspiring the Performance Creative department by setting a clear vision, driving creative excellence, and aligning strategic priorities with client and business goals.
• Leading new business proposals and RFP responses from a performance creative lens, including strategy, pitch materials, and staffing recommendations.
• Partnering with the team in building out Statements of Work (SOWs) that define deliverables, timelines, and KPIs.
• Collaborating with SVP of Creative and Creative Ops Director on service model optimization, team capacity planning, and process refinement
• Managing and mentoring a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback.
• Identifying and managing external creative production partners and freelancers.
• Setting and tracking performance goals and OKRs for individuals and the department, conducting regular 1:1s and team health check-ins.
• Leading weekly team stand-ups, monthly all-hands, and other key touchpoints to ensure alignment and foster a culture of collaboration and ownership
• Modeling Wpromote’s values of cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
• Architecting and implementing AI-powered workflows and systems that enable scalable creative production, leveraging tools for ideation, scripting, storyboarding, editing, and versioning.
• Leading internal training and share case studies or implementation examples to demonstrate how AI + human oversight can accelerate performance without sacrificing quality.
• Staying abreast of new platforms and techniques that enhance efficiency, and evaluate vendor partners where appropriate
• A strategic creative lead across major accounts, helping clients connect creative performance with business outcomes.
• Acting as a senior partner on a small set of client accounts, directly owning relationships, campaign oversight, and creative innovation.
• Translating performance metrics into iterative creative testing strategies, identifying when to scale, pivot, or retire assets.
• Partnering cross-functionally with Brand Creative, Influencer, UGC, Media, Strategy, Account Management, Project Management, and Operations to create aligned, performance-driven campaign plans across the full funnel.
• Presenting confidently to senior client stakeholders and external partners, articulating creative vision, performance insights, and test-and-learn frameworks—while also leading new business pitches and contributing to proposals, SOWs, and onboarding for prospective clients
• Leading internal processes for creative prioritization, production, QA, and delivery in collaboration with the Creative Ops Lead.
• Continuously audit team workflows and tooling, proactively identifying opportunities to streamline, automate, or level up execution.
• Managing department timelines and deliverables across multiple projects and clients to ensure on-time, on-budget delivery.
• Supporting team resourcing, recruiting, and vendor negotiation/onboarding to meet scaling needs