Senior Multimedia Marketing Specialist (YouTube & Podcast)

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💎 Seniority level: Senior, 3–5 years

📍 Location: South Africa, EST

🔍 Industry: Marketing

🏢 Company: Growth Troops

🗣️ Languages: English

⏳ Experience: 3–5 years

🪄 Skills: Project ManagementAdobe Creative SuiteContent creationContent managementCommunication SkillsAnalytical SkillsCustomer serviceSEOAgile methodologiesRESTful APIsMicrosoft Office SuiteJSONMarketingEditingDigital MarketingWordPressData analytics

Requirements:

3–5 years in content creation, podcasting, or video-first marketing
Demonstrated success growing YouTube and podcast audiences using analytics and experimentation
Expertise in repurposing long-form content across multiple formats
Familiarity with SEO, YouTube metrics, and social platform dynamics
Hands-on experience with tools like Canva, Adobe Creative Suite, HubSpot, and WordPress
Strategic operator who balances creative instincts with a performance mindset
Excellent project management and communication skills in a remote environment

Responsibilities:

Coordinate and manage podcast production—from guest booking to post-recording handoffs
Design and execute a video-first strategy to grow YouTube reach, retention, and subscriber count
Lead content repurposing across platforms (Instagram, TikTok, LinkedIn), optimizing for format and audience
Collaborate with design and editing partners to ensure timely, quality delivery of content
Produce promotional and visual materials in Canva, Adobe, or CapCut aligned with brand identity
Draft and publish newsletters, blog posts, and resource content that align with product goals
Optimize all web-based media (e.g., WordPress blog, landing pages) for search and discoverability
Track performance via HubSpot, YouTube Studio, and analytics dashboards—then adjust as needed
Cultivate audience interaction and retention across video and podcast platforms
Support customer marketing through the creation of onboarding and tutorial content

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