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Comfort with using various emerging AI tools for content generation and the ability to master these tools rapidly.
Deep understanding of social media platforms, algorithms, and best practices, with a track record of driving engagement and conversions.
Strong creative and analytical skills, with the ability to develop innovative content strategies and interpret data to optimize performance.
Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
Have the ability to set your own objectives, plan, execute, and achieve excellent results.
Care about our vision of making fitness more accessible to everyone, and be committed to health & fitness yourself.
Responsibilities:
Shape the future of this new form of gen-AI powered storytelling to engage audiences.
Develop multi-episode TikTok/IG arcs and potential streaming shorts; think shared universe, not one-off posts.
You’ll green-light character designs, choose outside studio partners, and own the content calendar.
Become an expert at using AI tools for creating social media content.
Generate intriguing fitness-related AI-generated characters and use this content for various promotional purposes.
Collaborate with cross-functional teams, including current fitness coaches, designers, and the account management team, to ensure cohesive messaging and maximize campaign effectiveness.
Stay up-to-date with the latest trends and best practices in social media marketing, incorporating innovative ideas to optimize our strategies continually.
Train other team members on the use of AI for content generation.