Social Media Manager- Permanent WFH

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Requirements:

• 2+ years of experience managing social media accounts for a consumer brand, ideally in pet tech, lifestyle, or DTC/e-commerce.
• Strong understanding of all major social platforms and their analytics tools.
• Excellent writing, editing, and storytelling skills.
• Passion for animals and interest in communication science and technology.
• Experience with tools like Meta Business Suite, Buffer, Hootsuite, or Sprout Social.
• Comfortable creating and managing both organic and paid social campaigns.
• Basic graphic design or video editing skills using tools like Canva or Adobe Creative Suite.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Enthusiastic, adaptable, and data-informed with a collaborative mindset.

Responsibilities:

• Develop and execute FluentPet’s social media strategy to grow brand awareness, engagement, and customer loyalty.
• Create original and engaging content tailored to each platform (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.).
• Manage the content calendar to align with product launches, campaigns, community highlights, and educational initiatives.
• Monitor and respond to comments, messages, and mentions in a timely and empathetic manner.
• Leverage user-generated content and showcase success stories from FluentPet users.
• Collaborate with internal teams (marketing, customer support, R&D) to maintain consistent brand messaging.
• Analyze performance metrics and use data to inform content and strategy decisions.
• Stay current on social media trends, platform updates, and pet influencer culture.
• Manage influencer partnerships and identify new collaboration opportunities.
• Work with creative and video teams to produce high-quality multimedia content.