Content & Community Specialist, Brand Marketing - East Coast Remote

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Requirements:

• 1+ years of brand community and social media experience, including: cultivating community around a brand; contributing to social strategy; partaking in activations; calendar management; and campaign management.
• Passion for and awareness of cultural and social trends
• A combination of strong organizational and project management skills coupled with a creative and innovative attitude.
• Passionate about community building and supporting the small business community.
• Technologically savvy, and proficient on social media.
• Exceptional communication skills, including strong grammar and spelling.
• Self-starter attitude and eager for new challenges
• Strong sense of ownership, steadfast curiosity, and a strong bias towards action.
• Strong interpersonal skills; ability to effectively interface externally with social media followers and ambassadors

Responsibilities:

• Contribute to overarching social media strategy and goals.
• Expand brand presence on social media through community efforts by engaging with customers according to brand tone and voice in a timely manner. Monitor relevant social conversations and identify moments to optimize on
• Identify content opportunities through trends and cultural moments. Constantly think of new ways to bring VistaPrint to the front of social moments
• Edit reels, TikToks, and Threads on VistaPrint owned social channels. Support with calendar creation and own calendar content by posting
• Support in asset management, content creation, and social strategy for events, partnerships, and influencers of all sizes.
• Stay on top of social media related trends and key platform updates
• Work with the creative team by providing feedback on campaign assets to assure they are up to social standards for each platfor
• Ability to brainstorm creative solutions for near or real-time content opportunities.
• Create monthly challenges and content briefs for ambassadors to post regularly to promote the Vista brand
• Ability to represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded customers, small business owners, & brand fans
• Support member engagement and program retention through relationship management, ongoing ambassador communications & monthly newsletters
• Contribute to program expansion by compiling lists of prospective ambassadors, facilitating an introduction to the Vista brand, and supporting recruitment of a new ambassador class
• Manage our ambassador management tool: meet biweekly with Customer Success team, input monthly challenges, update resources, and support ambassador usage of the tool
• Plan monthly virtual events to encourage engagement of ambassador and creator community, planned around relevant topics
• Report on social and ambassador program success in reference to Vista brand metrics and KPIs.
• Develop processes and documentation to share learnings with internal stakeholders and cross-functional partners
• Own product ordering and tracking for activations, events, and opportunistic social moments
• Ability to manage multiple cross-functional workstreams and create strong relationships with different stakeholders
• Manage the content calendar for all social platforms including scheduling content.
• Support monthly social analytics reports for all channels and share them with key stakeholders