Associate Director, Platform Activation

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💎 Seniority level: Manager, 6+ years

📍 Location: United States, Central Time, EST

💸 Salary: 68000.0 - 110400.0 USD per year

🔍 Industry: Programmatic and Digital Industry

⏳ Experience: 6+ years

🪄 Skills: LeadershipProject ManagementCommunication SkillsAccount ManagementReportingTrainingClient relationship managementTeam managementDigital MarketingData analyticsBudget management

Requirements:

Bachelor's degree or equivalent 6+ years of experience within the programmatic and digital industry
Experience with management of a team
Strong experience across all digital media channels and ability to eloquently speak to each
Strong understanding of business concepts and client objectives to identify expansion opportunities
You have consistent, exceptional project management skills
Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

Responsibilities:

Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
You will articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
You will lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
Ability to delegate and foster accountability within junior level team
Identify training and development needs of account team
Update agency leads on team performance, campaign health, and strategic growth opportunities
Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

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