Proven experience with paid advertising - e.g. Meta, Google, Apple.
A deep understanding of social media channels - e.g. Twitter, Instagram, TikTok, YouTube, Discord, and Reddit.
Strong project management, multitasking, and decision-making skills
Experience with marketing attribution, funnel reporting and behaviour segmentation
Strong attention to detail and accuracy
Excellent communication and interpersonal skills
Responsibilities:
Oversee the day-to-day operations of the marketing department.
Conceptualize and execute on multichannel campaigns.
Standardize how marketing performance is analyzed and use data-driven insights to improve campaign impact, refine messaging and support strategic decision making.
Monitor and analyze market trends and customer feedback, to identify opportunities for growth.
Work with the Marketing team to create, deliver, edit, and optimize all marketing materials.
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes